Traitors: Documentary Series

As part of the Anti-Corruption Foundation (ACF) creative team, I developed the visual system for a three-part documentary series. The project reached 22.4M+ views across all episodes

Traitors: Documentary Series

As part of the Anti-Corruption Foundation (ACF) creative team, I developed the visual system for a three-part documentary series. The project reached 22.4M+ views across all episodes

My Role

Senior Graphic Designer

Deliverables

Thumbnails, Shorts, Web Assets

Result

10M+ Views

Available on

Youtube

My Role

Senior Graphic Designer

Deliverables

Thumbnails, Shorts, Web Assets

Result

10M+ Views

Available on

Youtube

Creative Direction

The goal was to create a visual identity that felt like a theatrical movie poster rather than a typical YouTube thumbnail. To explore different narrative directions, I developed three distinct concepts before selecting the final visual language

Creative Direction

Concept 01
Character-driven movie poster

Concept 01
Character-driven movie poster

Concept 02
Storytelling through objects and environment

Concept 03
Portrait-led investigative narrative

From Concept to Production

The concept was developed from photographs of the original props and archival materials used in the film. After analyzing the collection, I worked with the photographer to define the visual direction, explored composition options, and created AI-assisted previews to align on the scene before the cover photoshoot

From Concept to Production

The planning layouts became the blueprint for the photoshoot. Working closely with the photographer, I refined the composition, tested different arrangements, and translated the concept into the final image.

From Concept to Production

The concept was developed after filming, using photographs of the original props and archival materials provided by the production team. I analyzed the available objects, worked with the photographer to define the composition, and created AI-assisted previews to align on the visual direction before the cover photoshoot

From Concept to Production

The documentary was hosted by Maria Pevchikh, whose wardrobe changed in each episode. Rather than treating every thumbnail independently, we used these costume changes as part of the visual identity, giving each episode its own recognizable color palette while keeping the series visually consistent. This approach helped create a clear visual system across all three covers without losing the connection between them.